Tobi.com is Sending Out Ugly Boxes Looking for Love
Packaging innovation this is not, but we like the jocular spin Tobi.com is putting on its latest attempt to reduce its carbon footprint: Reusing shipping boxes and drawing attention to their less-than-pristine condition.
And the online fashion retailer doesn’t mince words—these boxes are U-G-L-Y. (It says so on the stamp.) But that doesn’t mean they’re less deserving of your love.
Tobi, which offsets its emissions from utilities, air, travel, commuting, shipping and printing through Carbonfund, sends off its goods in boxes that comprise 30 percent recycled cardboard and 100 percent recycled packing material.
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