Tobi.com is Sending Out Ugly Boxes Looking for Love

Packaging innovation this is not, but we like the jocular spin Tobi.com is putting on its latest attempt to reduce its carbon footprint: Reusing shipping boxes and drawing attention to their less-than-pristine condition.

And the online fashion retailer doesn’t mince words—these boxes are U-G-L-Y. (It says so on the stamp.) But that doesn’t mean they’re less deserving of your love.

Tobi, which offsets its emissions from utilities, air, travel, commuting, shipping and printing through Carbonfund, sends off its goods in boxes that comprise 30 percent recycled cardboard and 100 percent recycled packing material.

• 
  “Responsibility” and “cleanliness” might not be synonymous with the world’s biggest music and culture festival, which turns a Tennessee farm into a four-day party for 70,000 hippies…
• 
  Solar Array Planned for Next Year
  “Responsibility” and “cleanliness” might not be synonymous with the world’s biggest music and culture festival, which turns a Tennessee farm into a four-day party for 70,000 hippies…
• 
  Most celebrities use their fortune to buy outrageously extravagant homes–think multi-car garages, huge pools, more bedrooms than a hotel, state-of-the-art kitchens, and…
• 
  When it comes to defending its green cred, Dell is not exactly a wallflower. The Texas-based computer manufacturer, which has been making one of the most substantial efforts…

• Alex Pasternack: Bonnaroo 2009: How Green Was Your Music Festival?
• Bonnaroo 2009: How Green Was Your Festival?
• 7 Fabulously Green Celebrity Homes
• Farmers Cut Cow Emissions By Altering Diets
• Dell vs. Apple: Battle for Green Computer Crown Gets Ugly

Comments

No comments yet.

Leave a comment